Podcast Planning And Strategy

Every person that has reached success has had mentors
We walk you through the benefits and real impact of podcasting.
Together we will create an actionable plan and the best approach to make your project successful and sustainable.

Want to start podcasting?

Starting a podcast is not as simple as hitting record and talking — it’s lots more.
Fortunately for you, we have the know-how and the systems to help you turn your ideas into a real project.

Planning and creating the correct strategy for your podcast is key for a successful launch.

We will:

  1. guide and run you through the entire process.
  2. Help you identify your audience
  3. Define your aim and purpose.

A strong start will make for a more successful ending.

We can also create a plan of action to promote your new podcast show, by using your existing marketing activities, existing promotional and social channels, and review which new options are available for you to start using after you launch your podcast show.


Planning and creating the strategy for your podcast

Thinking of starting a corporate podcast is the first step.

The second (very important) step is to create a strategy and plan everything related to your podcast.
This will help you save time and money later on.

We found that most organisations and people don’t know where to start when it comes to podcasts.
They didn’t even see it as a content marketing channel!

We can explain why podcasting is an effective marketing and communications tool, how you can use it effectively to promote your organisation or business, and why podcasting is (very likely) a channel you should be using to spread your ideas or messages.

We can help with the planning and the strategy stage. We will explain the benefits and impact of podcasting. We will help you create a cohesive vision and structure for your podcast and your individual episodes.

We will also explain everything that goes into making a podcast, including:

  • Choosing a topic & name
  • Podcast show format
  • Episode format
  • Podcast artwork vs Episode artwork
  • Intros & outros
  • Music
  • Equipment selection
  • Audio recording & editing
  • Show hosting (where your audio files will be saved)
  • Submission to media players (Spotify, iTunes, Google Podcasts, etc)
  • Promotion tips

In just a few hours we will work out your target audience, the purposes of your podcast, and the long term strategy to maximise the success of your podcast.

Our job is to help you start on the right foot.

There is a large number of people and organisations that start podcasting without much planning, and purpose, who sadly end up giving the project up after a while.
Believe it or not, 50% of the podcasts out there suffer from “pod-fade” which means that by their 7th episode, they cease production.

For your podcast to succeed, or to effectively grow your brand, and reach your audience, you need to have a clear purpose in mind.

We will help you with the planning and strategy.



Podcasting is a much less crowded and by default has a lot less competition than blogging, making now the perfect time to get started.

As of July 2020, there are close to 1 million podcasts, but over 600 million blogs!


Let’s get started and call us today!

“A good coach will make his players see what they can become rahter than what they are” —  Ara Parseghian

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